We believe artists don’t need record labels in the same way that they did 15 years ago. The needs of the music consumer and artists have shifted and so, too, should the role of a record label.
After the “Napster” revolution in 1999, the industry saw the appalling 360 Record Deal, .99 downloads, music streaming, and more. None of these are conducive to a long-term sustainable career for artists. In order for them to maintain their hold on the industry, traditional record labels stopped developing the careers of a new artist and, instead, shifted to the development of a project. While many labels claim to provide development, they do not mean an investment in your long-term career and in a long-term relationship with you.
We not only want artists to have development in their long term career – we require it. In the beginning, our unique artist development was part of our recording contract. Beginning in 2021, this development is available to anyone and, upon completion of the programme, you not only walk away with a greater insight into the industry, but you’ll also have a better understanding of what makes you different, a strategy for growth, and an abundance of tools and resources that can be used in your artist career – now.
We want to sign the most tenacious of artists. Complete the programme, get to know the team along the way, and demonstrate that tenacity, and we will sign you to the label giving you a greater team totally devoted to your success.